Launching a brand new primary school

The objective: Build awareness of a new school opening and drive admissions to meet local authority targets, working in partnership with the developer and local authority.

Timeframe: Nine months, delivering week-to-week activity throughout

Budget: ~£10k

Impact: A coordinated multichannel marketing and communications plan — combining targeted digital campaigns, PR, and in-person events — built credibility and awareness across the region from the ground up.

Admissions targets were met in year two, and the school was oversubscribed from year three onwards. The school has since attracted regional and national media coverage, establishing itself as a recognised and trusted part of the community.