Phase one: Building infrastructure (Approximately 0–3 months)

In the first 90 days, I provide your organisation the infrastructure to move away from shouting at an audience and toward building a community. I create the rhythm that turns passing interest into lasting trust and includes:

• A deep-dive analysis: I perform an audit of your online and offline channels to understand exactly where you stand.

• Strategic alignment: I work with you to set key objectives.

• Content framework: I build your month-by-month plans and create frameworks for your content.

• Targeted campaigns: I design bespoke strategies for admissions, recruitment, engagement and business development.

• Strategic oversight: We’ll have a dedicated monthly review with your and an in-person planning day.

Phase two: Leading the conversation (Approximately 4–6 months)

Once the foundations are set, I shift our focus to proactive brand building. I ensure your leadership and your organisation is the most credible, authoritative voices in your community.

• Executive profiling: I work to build the brand of your leadership teams both internally and externally.

• Proactive digital PR: I secure media coverage that doesn't just get a mention, but actively improves your reputation.

• Strategic alliances: I identify and develop key alliances with strategic partners and community groups to enhance your offer and reputation.

• The feedback loop: I review and design your surveys to ensure our strategy is powered by real data.

• Crisis protection: I ensure you are crisis ready. Should the worst happen, I provide immediate responsiveness to protect your standing (billed at a dedicated hourly rate).

Phase three: Reputation and resilience (Approximately 6 months+)

My goal is to deepen your bank of earned trust and position your organisation and its leaders as influential voices in the field of education.

• Celebrating excellence: I identify and manage award nominations for major sector or regional submissions.

• National influence: I secure speaking opportunities for your subject matter experts at key educational events and conferences.

• Employer of choice: I enhance your reputation as a provider of choice to attract and keep the best talent in the region.

• Future-proofing: We’ll conduct an annual review of your marketing, comms, and PR strategies to ensure they remain aligned with government policy and local community shifts.

Who this is for

ZGMC works with organisations that take their reputation seriously:

• Multi-Academy Trusts navigating growth, consolidation, rebrand, or reputational challenge.

• Schools preparing for Ofsted, managing admissions pressure, or rebuilding community trust.

• Colleges and training providers building stronger employer and community partnerships.

• EdTech businesses and education services marketing into schools and the wider sector.