Services
Director-level marketing, communications and PR — delivered as strategy, as execution, or as capability you keep.
The disciplines
Digital marketing and demand generation
Paid search, paid social, SEO, conversion optimisation and marketing automation. I design acquisition systems around unit economics — what a customer, enquiry, applicant or donor is genuinely worth — then build the measurement to prove it. Where budgets are public money, that evidence trail is not optional, and I build it in from day one.
Strategic communications
Message architecture, stakeholder mapping, internal communications, consultation and engagement. Getting the right message to the right audience through the right channel, consistently enough that it lands.
PR and earned media
Digital PR and media relations, executive profiling, award submissions, speaking platforms and third-party partnerships. Coverage that improves standing rather than simply generating a mention — and that builds the authority signals search engines and AI models rely on.
Reputation and crisis readiness
Risk auditing, scenario planning, holding statements and spokesperson preparation, plus rapid response when something breaks. Reputation is built slowly and lost quickly; the work happens before the incident.
Marketing and comms training
Practitioner-led capability building for in-house teams — digital engagement, media and video, crisis readiness, campaign strategy and safeguarded AI adoption
How we work together
Fractional marketing director
Ongoing senior leadership of your marketing and communications function — typically one to three days a month, retained. Strategy, oversight of your team or agencies, board-level reporting, and accountability for results. The right fit if you need a marketing director's judgement but not a marketing director's salary.
Strategic projects
Defined scope, defined outcome: a brand or campaign launch, a channel audit, a website or accessibility review, a consultation programme, a rebrand or a merger communications plan.
Training and capability programmes
Half-day intensives, multi-day bootcamps, or long-term mentoring for individuals and teams.
Advisory retainer
Light-touch access to senior counsel for organisations with a capable team that occasionally needs a second opinion, a sense-check, or someone to challenge the plan before the board does.
Book a call with me
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