Social media that earns its place

Social media strategy, management and training for organisations that need it to produce enquiries, applications, bookings and trust - not just likes.

Posting more won’t fix it

Most organisations don’t have a social media problem. They have a direction problem. Someone posts when they can, on every platform, with no clear audience, goal or measure. The result is a lot of effort, a little engagement and no idea whether any of it is worth the time. Good social media starts with fewer, better decisions: who you need to reach, where they actually spend time, what will make them act and how you’ll know it worked.

Your audience is there. The question is where?

UK adults now spend four and a half hours online a day and half of that time is on services owned by Meta and Google, according to Ofcom’s Online Nation 2025 report. YouTube reaches 94% of online adults, and daily WhatsApp use has risen to 74%. Attention hasn’t gone anywhere, it has shifted to video, groups and private messaging. Your strategy needs to follow it.

Three ways to work together

Strategy

A clear social media strategy your team can run: audiences, platforms, content pillars, tone of voice, a realistic posting rhythm, paid social plan, governance and the measures that matter. Ideal if you have people to deliver but no plan to follow.

Managed social media

We plan, create, schedule and manage your channels against agreed targets, with monthly reporting that links activity to results. Paid social is set up and optimised around what a lead, booking or application is actually worth to you.

Capability

Training and coaching so your own team can do it well: content planning, smartphone video, community management, paid social and safe use of AI to cut production time. Your channels stay in your hands, run by people who know your organisation.

What’s included

  • Audit of your current channels, content and results

  • Audience and platform strategy: where to be, and where to stop

  • Content calendar built around your organisation’s real year

  • Short-form video and visual content guidance

  • Paid social campaigns with proper conversion tracking

  • Community management and response guidelines

  • Social media policy and crisis-ready escalation routes

  • Monthly reporting in plain English, tied to your objectives

Why ZGMC?

Strategy first, then output

Cheap posting packages sell volume. We start with what social media needs to achieve for your organisation, then decide how much content that takes. Often it’s less than you’re doing now, done better.

Paid and organic, measured together

We’ve run social campaigns from a children’s leisure brand launched from zero to a large-scale public consultation that reached residents usually written off as hard to reach. Both had targets, and both were measured.

Built for scrutiny

If your organisation works with children, vulnerable people or public money, social media carries real risk. Safeguarding, accessibility, approvals and crisis response are built in from the start, not added after something goes wrong.

Frequently asked questions

  • It depends on the number of channels, how much content you need and whether paid social is included. Every package is a fixed monthly fee, agreed upfront. Packages start from £350 a month.

  • The ones your audience actually uses and you can resource properly. For most organisations that means two or three platforms done well, not five done badly. The strategy work answers this with evidence.

  • Usually a mix. Your team knows the organisation and can respond quickly, outside support adds strategy, specialist skills and capacity. I can do either, or train your team so you rely on outside help less.

  • Yes. we create copy, graphics and short-form video, and we can coach your team to capture authentic content themselves, which often performs better.

  • Against the goals we set at the start: enquiries, bookings, applications, sign-ups, reach in a target audience or sentiment. Likes and followers are tracked, but they’re not the point.

Start with a conversation

A free 30-minute call. Show me your channels, tell us what you need them to do, and we’ll give you an honest view of what’s worth changing.

Book a discovery call