Pre-opening launch for a children's leisure brand

The client: A children's leisure brand preparing for its first site launch

The objective: Manage the full pre-opening digital build — from domain purchase to launch — and establish a strong organic audience ahead of opening day, with no paid acquisition budget.

Timeframe: Seven months (digital and social growth phase

Cost: £4,500

Impact: Full project management of the website and digital channel build, covering domain purchase, Google Business registration, booking system configuration, social media set-up, and all website copywriting optimised for SEO and AI-powered search.

A membership scheme was designed from scratch, including terms and conditions, a fair use policy, 30-day cancellation terms, and an accessible plain-English version for parents.