Raising the profile of an alternative provision

The client: An alternative provision school aiming to grow admissions and strengthen relationships with referral partners

The objective: Increase admissions and raise the organisation's profile among referral providers — including schools and local authorities — across targeted geographic areas.

Timeframe: Three months (intensive campaign), with a structured six-month social media editorial calendar built for Q2 and Q3 2026

Cost: £2,800

Impact: An intensive marketing, communications and PR plan elevated the provision's profile across local and regional press and within key referral networks. A structured social media editorial calendar — mapping content themes, audiences and channels to the school's strategic priorities across inform, educate and engage streams — provided a sustainable foundation for ongoing visibility beyond the initial campaign period.